Zoe Burke is Head of Brand, Content & Social at Bridebook, the UK’s leading wedding planning platform. With over 14 years of experience in the wedding industry, Zoe is a recognised expert on how couples plan, choose, and book their weddings - and how venues and suppliers can best support them.
At Bridebook, Zoe leads the brand, content and social strategy, shaping the advice, tools and inspiration used by hundreds of thousands of couples each year. Her work focuses on helping couples feel confident and informed when making some of the biggest decisions of their lives - from choosing the right venue to navigating budgets, guest lists and modern wedding etiquette.
Zoe is a regular media commentator on wedding trends, planning behaviours and the realities of the UK wedding industry. She has appeared on BBC Breakfast, BBC Radio 4, and BBC local radio, and has been quoted in national and international publications including The Times, Stylist, Cosmopolitan, Mail Online, The Knot, and more in her capacity as a wedding expert. She has also contributed expert commentary to several wedding books.
During the COVID-19 pandemic, Zoe was appointed to the Government-backed UK Weddings Taskforce, where she helped shape national guidance and policy for weddings, representing the needs of both couples and wedding businesses during an unprecedented period for the industry.
Today, Zoe combines real-world industry insight with data from Bridebook’s annual UK Wedding Report and planning tools to provide practical, trusted advice for couples and professionals alike. Her approach is grounded in one core belief: that planning a wedding should feel empowering, not overwhelming.